In an effort to inspire children to be curious about the world and to be globally aware,Little Yellow Jeepneyhelps children explore Manila, Philippines, without ever having to buy a plane ticket.
This year (2025), to celebrate Little Yellow Jeepney's 10-year anniversary, they re-releasedLittle Yellow Jeepneyalongside the release of their first Laotian-American children's book,Laab You More.
Additionally, $1 from every copy sold ofLittle Yellow Jeepneywill be donated to With Kind Regards, a 501(c)3 non-profit organization dedicated to inspiring kindness through action.
With Kind Regards works to strengthen families and communities, addressing children's rights and needs across education, health, nutrition, employability and more. They campaign to provide clean clothes, water, and other life essentials to people in need around the world. They envision a planet full of compassionate people who understand that they have the power to perpetuate kindness by simply taking action and helping others.
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Jocelyn “Joy” Francisco, Ph.D. is a Licensed Clinical Psychologist and writer and publisher of Little Yellow Jeepney. As a parent, Joy was inspired to write and self publish the book Little Yellow Jeepney and subsequent Filipino children’s books Oh My Kulay!, Isa, Dalawa, Tatlo...Ito Ay Obalo!, Abakada, and Pamilya Ko. The books are colorful and bright, with themes of family, food, and shapes, and include both English and Tagalog. The books introduce basic Filipinx language to help preserve the Filipinx culture and language, while reinforcing a sense of identity.
