Hoyehh is a Chinese-Vietnamese chili oil crafted by the Trinh family in Richmond, VA, using Dad's secret recipe. Hoyehh means "Good stuff" in Cantonese, and is more flavorful than spicy — it's made with 6+ spices and aromatics!
Hoyehh is a family business: Dad/Chef Bao, Mom/Flavor Master Hoa, and sons Kevin and Harry, alongside Kevin's partner Shanice. Together they combine their Chinese, South Asian, East African, and American backgrounds into something delicious. Started nearly three years ago, Hoyehh represents the family's shared passion for food, design, and cultural storytelling - celebrating the diversity and richness of their AAPI heritage.
