The New Money Rules: The Gen Z Guide to Personal Finance

The new money rules to live your best life—from money educator Lillian Zhang!

The rules of personal finance have changed. Now more than ever, Gen Z needs a fresh, empowering approach to earning, saving, and investing with confidence. In this beginner-friendly guide, money educator Lillian Zhang shows you how to use today’s tools to level up your budget, blast through debt, and supercharge your savings.

Learn how to build habits that stick, create a five-step savings plan, navigate digital finance, and invest in the stock market—even if you’re starting with just $5. Forget the old-school advice about skipping your latte runs, The New Money Rules teaches you tools that actually work.

A fellow Gen Zer who grew up in an immigrant home, side-hustled through college, and built a thriving career, Lillian shares the no-BS advice she wishes she had from the get-go. If you’ve ever felt overwhelmed by money or felt like financial success is only for “other people,” this book is for you.

• Paperback

LILLIAN ZHANG helps Gen Z and millennials navigate their finances through practical, relatable education that reaches and inspires hundreds of thousands across social media. A Silicon Valley professional and a Haas School of Business graduate from the University of California, Berkeley, she combines real-world experience with actionable financial guidance. She’s been featured on CNBC’s Make It, Business Insider, Bloomberg, ABC’s Good Morning America, and Yahoo Finance. When not at her day job or creating content for her thriving TikTok, Instagram, and YouTube communities, Lillian enjoys exploring new cities, doing YouTube Pilates workouts, and hunting down the best local eats in the Bay Area.